A service that builds consumer trust
Provenance is a manufacturing and retail service from the United Kingdom (UK) that helps brands and retailers build customer trust through transparency. The service gathers open data from along the supply chain - primarily from open data sources from manufacturing and retail companies in the UK - and integrates it with other data collected by Provenance's own data-gathering tools. By doing this, the service can present stories to retailers and consumers in an interactive and informative way that is easy for users to understand and increases transparency around the product.
Provenance is one of the over 550 use cases published on the European Data Portal. If you are aware of another inspiring use case, share your experience and knowledge about different applications and websites using open data with the EDP via mail, Twitter, Facebook or LinkedIn.