World Tourism Day: A global celebration of sustainable transformation
World Tourism Day 2025
[https://www.un.org/en/observances/tourism-day], taking place on 27
September, highlights tourism sector as a driver of sustainable,
inclusive, and resilient transformation. This year’s theme,
“Tourism and Sustainable Transformation”, organised by UN Tourism
[https://www.untourism.int/world-tourism-day-2025], reflects the
growing need to rethink the sector in light of global challenges such
as climate change, inequality, and digitalisation.

The official celebration is hosted in Melaka, Malaysia, where the
World Tourism Conference
[https://www.untourism.int/events/world-tourism-conference-malaysia-2025]
will take place from 27 to 29 September. At least four European
initiatives have already been confirmed, ranging from workshops and
forums to cultural activities. The programme includes sessions on
inclusive tourism, AI and innovation, and sustainable investment,
bringing together policymakers, researchers, and industry leaders to
explore how the sector can evolve to better serve people and the
planet.

Open data plays a key role in supporting sustainable tourism.
Platforms like the European Data Portal
[https://european-union.europa.eu/index_en] offer access to public
datasets that help destinations plan smarter and more inclusive
tourism strategies. By using open data to understand visitor
behaviour, manage resources, and improve services, cities and regions
can make tourism more resilient and beneficial for all. Explore a wide
range of tourism-related datasets
[https://data.europa.eu/data/combined?query=tourism&locale=en] on our
portal to discover how open data can drive smarter, more sustainable
tourism decisions.

You can register for World Tourism Day and join the global
celebrations through the official UN Tourism platform
[https://app.untourism.int/]. Additionally, the data.europa academy
[https://data.europa.eu/en/academy] recently hosted a webinar titled
‘Data spaces: experience from the European Tourism Data Space
[https://data.europa.eu/en/news-events/events/webinar-data-spaces-experience-european-tourism-data-space]’,
exploring how data is transforming tourism across Europe. If you’re
interested in learning more, you can now watch the recording
[https://www.youtube.com/watch?v=IzDA7fzGr4M&list=PLT5rARDev_rknM6hDfssgSCS6aUxE70eF].
 

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Publication Date/Time
2025-09-26T08:00:00+00:00
Celebrating the global impact of tourism and its role in shaping a
better future