DEPLOYTOUR – A new project for the future of European tourism data
DEPLOYTOUR [https://deploytour.eu/], a strategic initiative under
the European Digital Europe Programme
[https://digital-strategy.ec.europa.eu/en/policies/data-spaces], is
making significant strides in developing a Common European Tourism
Data Space (ETDS). Launched in October 2024, the project aims to
address the challenges of fragmented and inaccessible tourism
data. By enhancing access to information, DEPLOYTOUR empowers Small
and Medium-sized Enterprises (SMEs) and Destination Management
Organisations in their digital and green transition, fostering
innovative practices and boosting the competitiveness, sustainability,
and resilience of the tourism sector.

The initiative focuses on five key pilot projects
[https://citydestinationsalliance.eu/deploytour-five-real-world-use-cases-to-deploy-a-common-european-tourism-data-space/]
to demonstrate the tangible benefits of the ETDS. These include
sustainable tourism management in Alpine regions, resilience and
competitiveness in mature destinations like the Canary Islands,
supporting the MICE (Meetings, Incentives, Conferences, and
Exhibitions) industry in Paris, leveraging cultural heritage for
tourism diversification in Syros Island, and empowering SMEs in
regions like Lapland. Each pilot project utilises advanced
technologies such as AI and data analytics to promote eco-friendly
practices, optimise business travel, and revitalise cultural heritage
sites.

DEPLOYTOUR’s consortium, coordinated by AnySolution
[https://www.anysolution.eu/en/], brings together 43 partners from 13
European countries, including SMEs, tourism companies, data companies,
national ministries, universities, and research centres. This diverse
collaboration ensures interoperability, complementarity, and synergies
with other data and tourism initiatives. The project, co-funded by
the European Union, aims to create a trusted, secure, and efficient
European infrastructure for tourism data over its three-year duration.

As DEPLOYTOUR progresses, it continues to engage stakeholders through
forums, workshops, and events, ensuring the initiative’s
sustainability and long-term impact. Scan our portal for more updates
on the new data space for tourism and more, such as the upcoming data
spaces webinar on 14 February
[https://data.europa.eu/en/news-events/events/webinar-data-spaces-experience-european-financial-data-space].

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Publication Date/Time
2025-02-12T09:00:00+00:00
An innovative project that enhances data accessibility and
sustainability across the tourism sector