Black Friday and open data: Driving smarter shopping decisions
This week marks Black Friday, one of the most anticipated shopping
events worldwide. Across Europe, millions of consumers are preparing
to hunt for deals online and in stores, while retailers gear up for a
surge in demand. But beyond the discounts and flash sales, there is an
opportunity to make shopping smarter and more sustainable through the
power of open data.

Open data can provide valuable insights into pricing trends
[https://data.europa.eu/data/combined?query=pricing%20trends&locale=en],
consumer demand
[https://data.europa.eu/data/combined?query=consumer+demand&locale=en&page=1],
and supply chain efficiency
[https://data.europa.eu/data/combined?query=supply+chain+efficiency&locale=en&page=1].
By analysing datasets on retail performance
[https://data.europa.eu/data/combined?query=retail+performance&locale=en&page=1],
energy consumption
[https://data.europa.eu/data/combined?query=energy+consumption&locale=en&page=1],
and logistics
[https://data.europa.eu/data/combined?query=logistics&locale=en&page=1],
businesses can optimise operations while reducing environmental
impact. For consumers, access to transparent pricing data can help
compare offers, avoid misleading discounts, and make informed
purchasing decisions. Public authorities can also leverage open data
to monitor market fairness and ensure compliance with consumer
protection regulations.

Beyond the deals, open data helps tackle bigger challenges. By
combining datasets on transport emissions
[https://data.europa.eu/data/combined?query=transport+emissions&locale=en&page=1],
packaging waste
[https://data.europa.eu/data/combined?query=packaging+waste&locale=en&page=1],
and energy use
[https://data.europa.eu/data/combined?query=energy+use&locale=en&page=1],
policymakers can assess the environmental impact of Black Friday and
design strategies for greener retail. Researchers can explore patterns
in consumer behaviour to inform future regulations and promote
sustainable consumption.

Explore the European Data Portal [https://data.europa.eu/en] to gain
insights into thousands of datasets that can help you understand
pricing trends, sustainability impacts, and consumer behaviour during
Black Friday.

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[https://www.linkedin.com/company/publications-office-of-the-european-union/],
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You can also connect with other users through our collaboration
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[https://data.europa.eu/dashboard/en/community/collaboration-channel].

Publication Date/Time
2025-11-28T09:00:00+00:00
Empowering consumers and businesses with insights for better decisions