Open standards offer a great opportunity and may be underutilised

Schema.org is one of the largest open web standards for structured data. It is openly governed, free to use, and applicable across sectors — from public administrations to cultural institutions and commerce. Europa.eu uses it as well. 

With the development of AI, good data, ideally in structured form, becomes even more important for European businesses and also the public space. Schema is great here imo: 

• free to use and
• open: any AI services can read the data and use it to answer more truthfully.

Yet most websites only define their website or company with it. Some magazines define their authors. It can do so much more though, and anyone can extend it if it passes a review process. 

An example: "Where can I try and see this today?" is a questions millions of consumers ask every day. Yet schema did not have a structured property for it. So we proposed one in autumn last year. The community picked it up, iterated, and the new property "displayLocation" became reality on Dec 8th with a new schema release. Now millions of businesses can describe in structured data formats simply with their website what's on display. A core differentiator from e-commerce shops. Museums can use it too and do not have to model around "exhibition event" anymore. 

This is how we did it, and you can, too: 

1. We made a proposal on github: https://github.com/schemaorg/schemaorg/issues/4513
2. We created a project page to gather support (optional): https://www.displaylocation.org
3. The property became reality after review and approx. 6 weeks: https://schema.org/displayLocation

How can we help European businesses and public spaces to make better use of this? 

Which properties are missing and could improve businesses, the public space and consumers? 

I am looking forward to your thoughts. Thank you!