Outdooractive uses an open data approach to support mountain tourism destinations in Europe in terms of gaining marketing outreach, tourism product development and business model innovations.
The Outdooractive platform exemplifies how open data hubs (e.g. the European Data Portal) can be deployed for exploiting the potential of open data streams in tourism. Outdooractive accesses open data (e.g. data on events, tourism services, hiking trails) and distributes this information through the multiple social media and communication channels of the Outdooractive platform partners.
In this way, tourism stakeholders are enabled to digitize outdoor tourism content and services. This online platform also increases global visibility to tourism providers as visitors can find content and services online.
Outdooractive is one of the over 650 use cases published on the European Data Portal. If you are aware of another inspiring use case, share your experience and knowledge on different applications and websites using open data with the EDP via mail, Twitter, Facebook or LinkedIn.